Our philosophy is that no matter how busy she is, or what her responsibilities in life are, if we can help her put herself first, she will be in a position to take better care of friends, family and community, and live a happier, more fulfilling life. 2)Whats the expansion plan? We have plans to open 12 more in 2017. 3)Why did you choose Louisville as a city to target? We have so many long-time, loyal Soft Surroundings customers already in the Louisville area who have shopped with us online or through our catalog.Because of that, weve wanted to open a Soft Surroundings store there for quite some time, it was just a matter of finding the right location - which we feel weve found at Paddock Shops. 4) For your grand openings, you say people line up to get in?Why is that? When we open a store in a new city, it is quite often the first time one of our customers have had a chance to shop with us in a retail store setting.Theyre used to shopping online or through the catalog.So the opportunity to touch and feel our bedding, try on our clothing, sample our skin care or cosmetics - its really special to these customers. To hear them say that walking into our store for the first time is like stepping into the pages of our catalog is really gratifying.Additionally, we offer special gift bags for the first 100 people in line, which is certainly something worth standing in line for! 5) In this day its hard for many stores to compete with online sales. How does that impact Soft Surroundings business?
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